Our Story

Light Up is Inspire Organics’ firstborn and the brainchild of our founder Allison Jacobson. As a vegan athlete and passionate liver of life, Allison discovered that she wasn’t alone in her search for a higher source of supplemental energy and so set about creating it.

At the time, Allison was living on Kaua`i and fell in love with classic Hawaiian fruit juices. She brought their refreshing taste and her knowledge of plant-sourced nutrition to Light Up.

We keep things in perspective. We know that it’s your inner light that ultimately lets you achieve your goals. But we call Light Up dream fuel for a reason. It’s our sincere desire that you and everyone in our community realize your dreams. 

From Our Founder and CEO, Allison

"With all the hats I’ve worn on my journey—art director, recruiter, Olympic weightlifter, health coach, yoga instructor, animal welfare activist, social media strategist, and finally, CEO of Inspire Organics, I’ve been around people from all walks of life looking for a perfect source of extra energy.

That’s why I started Inspire Organics and created Light Up—so everyone can feel what it’s like to function at their best. There’s so much to do in this life. Light Up is that boost of clean energy we all need to help us to do it all, and do it well."

—Allison Jacobson, Founder of Inspire Organics


Inspire Organics donates a portion of its profits to community-based organizations we feel are making the world a better place.