Light Up is Inspire Organics’ firstborn and the brainchild of our founder Allison Jacobson. As a vegan athlete and passionate liver of life, Allison discovered that she wasn’t alone in her search for a higher source of supplemental energy and set out create it.

At the time, Allison was living on Kaua`i and was realizing the health power of Hawaiian fruit juices. She brought their refreshing taste and her knowledge of plant-sourced nutrition to form Light Up.

At Light Up, we know that it’s your inner light that ultimately lets you achieve your goals, but we also know that healthy energy and plant magic can help fuel the inner light to guide you closer to your dreams. Which in the end, is our dream.

From Our Founder and CEO, Allison

"With all the hats I’ve worn on my journey—art director, recruiter, Olympic weightlifter, health coach, yoga instructor, animal welfare activist, social media strategist, and finally, CEO of Inspire Organics, I’ve been around people from all walks of life looking for a perfect source of extra energy.

That’s why I started Inspire Organics and created Light Up—so everyone can feel what it’s like to function at their best. There’s so much to do in this life. Light Up is that boost of clean energy we all need to help us to do it all, and do it well."

—Allison Jacobson, Founder of Inspire Organics








Every month, Inspire Organics gives 10% of sales to organizations who are making the world a better place! So every time you purchase Light Up, you are not only doing something good for yourself, but you are helping to make a positive difference in the world.


Here are the organizations we've supported so far:

Kauai Animal Welfare Society
Animal Balance
Spay Pod
Malama Kauai
Blackberry Creek Farm Animal Sanctuary
Leilani Farm Sanctuary
Trans Lifeline
Kauai Pride
KAHEA The Hawaiian-Environmental Alliance:

Aloha ‘Āina Support Fund


If you volunteer with or work for an organization that would like to be selected as our organization of the month, please email us at and tell us about the work that you are doing.






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